One Year Without (posting to) Instagram

March 21, 2024  •  Leave a Comment

 

It has officially been one year since I've posted on instagram. (and almost a year since I posted on my personal account... before it was briefly suspended)

I'm a bit torn.

On one hand, 

- Instagram can be a useful place to showcase an active portfolio

- Instagram can help you find inspiration

On the other hand, 

- There are so many ads these days and some of the best photographers I know have <500 followers, whereas some of the worst have tens of thousands of followers

 - I want to dispel the myth that time spent on instagram has the same kind of return on investment than alternatives to promoting your business when it comes to photography

 - I want my daughters to not care about social media, or whatever is the popular platform promoting false standards and target young people, when they have independent access to internet. So I need to set the standard myself.

The only thing pulling me is losing out on opportunities to promote activities I'm associated wit like Peter Read Miller's Workshop or PhotoShelter for Brands. But I'm also not a fan of stories because t just seems like a tool to make sure you check the platform daily.

I wonder if there would be a benefit to KLC fotos having more of a presence and maybe posting there and adding myself as a "collaborator". But I think most KLC fotos clients just want us to deliver content so they can post it on their channels. And that's what I'm doing.

And I certainly haven't missed it.

I don't miss checking the engagement (and associated feelings) and having to respond to comments.

How About You?

Are you still active on instagram or another platform, have you waned?

Check It

I have been in the industry for nearly two decades and I'm not necessarily seeking new clients, so it's easy for me to say I don't need instagram.

Also, to be fair, I don't want to misrepresent myself, I have logged in, over the past year. Instagram is still where I exchange funny posts with my sister and sister-in-law. And occasionally check what Al Sermeno ate (when he prompts me to go check)
 

Challenge

Try being on instagram less and see what happens. Depending on where you are at, maybe not checking instagram for an entire day would be a big shift. Maybe not posting for a month for would be reasonable. Whenever you're at, try a little less social media and see how you feel.

Also, if you are looking for somewhere to promote your work or connect with other creatives, check out kreadivs!


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I am a sports photographer based in the San Francisco Bay Area. I primarily photograph sports (action, events, and portraits) ... and my feet.

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