Watch Out for AI Errors

Artificial Intelligence is incredible. It's come a long way from the Birds. But I'm sorry to say, it's still not there.

Using PhotoShelter for Brands Automated Metadata feature is great for searching images, but I noticed after the Sugar Bowl when I was downloading images from contributors, that downloading images with the embedded keywords can be a tricky! You can get yourself into trouble both journalistically and just personally if you let a keyword stay attached that shouldn't be there at all.

This photo of a Washington cheerleader automated labels like "bra", "lingerie" and "underwear". Had I IDed her, she might not want to be associated with "lingerie" photos of her being on the internet. And Rod would likely like his name to pop up as a sports photographer not an underwear photographer!

The cool thing about PhotoShelter is that you can download images with that metadata. But you better have a human giving it a once over so you aren't submitting an image of Steve Sarkisian with "firearm" and "weapon" attached to it!


I've also had it keyword softball players as male (not going to include that image because she probably would not like to be associated with "male") among other errors. So even though AI is a great search tool, it's not yet a great captioning tool.

Check It

This is still a very useful tool and I'd recommend keeping the AI keyword tagging on in anyone's internal archive. But I wouldn't recommend adding it to the file if you plan to distribute it anywhere

Check In

Have you had any AI mishaps? Are you using AI for captioning?


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Hello! I am a photographer based in the San Francisco Bay Area. I primarily photograph sports (action, events, and portraits) ... and my feet.

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