I love that Berkeley has a camera shop. And bonus points that it's owned by a woman! While Looking Glass Photo & Camera offers a range of products, the biggest perk of going in the store is getting to see gear (sometimes it's hard to process the dimensions of a backpack or what a camera feels like in your hands) and attend their events.
Supporting your local camera store by purchasing through them often comes with rebates and warranties not offered through online retailers. Not to mention the events the hosts in partnership with camera companies where you can get free sensor cleanings, classes, and other benefits.